When people say Divi, many times they don’t realize they are referring to 2 separate things. The Divi Theme & the Divi Builder. While you would only use the Divi Theme with the Divi Builder, you certainly can use the Divi Builder with any WordPress theme.
First, the Divi Theme is nice, but I find it basic. However, with Divi 4, your dependence on the Divi Theme is minimal as you can now create everything in the Divi Builder.
The Divi Builder is the most advanced page builder that I have ever used for WordPress. It has more options, more flexibility then all the others combined.
In practical usage, I think its completely overkill and overwhelming at first, in a bad way. I think they want to accommodate their users and in this have given too many options versus making some decisions for their users. So just be prepared.
Divi Builder is a shortcode based builder. Most people already know this, I don’t like it, but you will have to decide for yourself whether that is a big deal or not. My issue with it is Elegant Themes could easily solve the problem, but they haven’t.
As far as templates go, there are a TON of them, again more then all the other page builders combined. They keep making them because they sell, but I don’t find them that practical or useful. Sure they are beautiful, but they are more for learning purposes versus practical usage.
Many people are attracted to Divi because they are the only WordPress page builder that offers a lifetime price, which will save you a ton of money over time.
Divi Coupon Discounts
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Divi Review: Wrap Up
This is why People buy it?
I can see why people buy Divi. It has a lot going for it especially after the release of Divi 4 which added theme builder functionality which was lacking, but now it’s here.
I will say that the pricing and the lifetime option is very attractive.
Also, the Divi team over the last 12 months has become a well-oiled machine cranking out unbelievable features and enhancements. If that wasn’t enough, they also have pushed out an insane amount of free templates and a template manager for them. It’s a good value all around despite the issues mentioned above.